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VIDEO: THE STORY OF ETIQUS
ETIQUS founder Gary Butler on his journey to create a proper watch for golfers.
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WHAT’S SO NEW ABOUT THE NEW ETIQUS SPORT TOUR?
This might seem a daft reply to my own question but hopefully the answer is ‘not a lot really'! Let me explain by telling you a little bit about … my car history. Let’s imagine I'm sitting on that green bench car seat on Top Gear waiting to find out...
HAVE YOU HEARD ABOUT THE PGA CUP?
What an amazing week of ‘cups’ for golf. It started with the fine victory by the GB&I team at Royal Lytham in the Walker Cup defeating the USA team by 16 1/2 to 9 1/2. And after witnessing his exploits at the Open in July it was pleasing to see Irishman...
HAPPY BIRTHDAYS FOR GARY BUTLER?
‘As old as my tongue and a little bit older than my teeth’ was the stock answer my mother would reply whenever I asked her how old she was. She was always coy about her age and for many years she would always insist she was just 26! This August...
LIKE FATHER, LIKE SON?
It was an incentive trip to Puerto Banus, Spain and a round of golf on the beautiful Los Naranjos course back in 1985 that rekindled my love of golf. I had had to sell my golf clubs as an eighteen year old to help to fund my university education but...
IS A FUTURE FOR GOLF WORTH A FIVER FOR THE GOLF FOUNDATION?
As someone, who given the choice, would have always chosen to play a links course than an inland course I have a feeling that I might have missed out on playing some of the great inland courses especially many of those built on the heathland to the west of London....
GENERAL ELECTION 2015: WHO WILL GET YOUR VOTE?
The General Election 2015 is just a week away and all of the polls are leaning towards a hung parliament, with no one party having an overall majority thus the prospect of another coalition government. I don't know about you, but apart from the SNP championing an independent Scotland, UKIP's leading...
A COMPLETE LOAD OF BEZELS?
When consumers choose a watch they consider a number of factors - price, brand, quality, look, size, weight etc - and often the sport or pastime with which the watch is emotionally connected. Watches don't simply tell the time. Many watches, in particular men's sport watches, have other functions known...
A GAME FOR THE BETTER HALF?
It’s at this time of year with the golfing season about to commence that important decisions have to be made. Membership renewal is obviously a key one. Perhaps a full review of the weaponary within the golf bag - do you really need that club from the new range of...
WHO'S JEZZ ELLWOOD?
When the copy of Golf Monthly dropped through the letterbox in January 2011 it was an article entitled 'On the Clock?' by then associate editor Jezz Ellwood that immediately attracted my attention. With Patents pending on my 'Golfing Accessory Timepiece' I was free to go public with my invention and...
WHAT'S YOUR GOLFING GOAL FOR 2015?
As we sat in the bar after the last club competition of 2014 my playing partner looked me in the eyes and asked in a forthrightly tone ‘So Gary, what’s your golfing goal for 2015?’. Without much hesitation I replied ‘To stay a single figure golfer’. We spent a little time...
RORY OR LEWIS FOR SPORTS PERSONALITY OF THE YEAR 2015
The task of writing the Christmas cards is normally one that I do each year on the same day as the BBC’s Sports Personality of the Year 2015 programme. It sets a memorable deadline for the job and I view settling down in front of the box to watch it...
THE PERFECT CHRISTMAS GOLF GIFT?
I don’t know about you but it’s just early December and I’m already drained of Christmas spirit. Now I don’t want to sound like Scrooge but when the Xmas trees have been up in the foyers of hotels and shopping centres since the time I was still putting the sun tan...
FASHION OR FUNCTION?
When the tall, dark and handsome east coast Scot first arrived at the Golf Club there were a few swoons from the ladies section and it didn’t take long for him to be anointed ‘Gorgeous Gordon’ by the most fervent of his admirers. Keen to promote his golfing services to...
EUROPEAN BLUE OR AMERICAN RED?
Why are all the big decisions suddenly being made in Scotland? Last week we had the one we’ve been waiting for for 260 years with the R&A finally allowing in women members albeit limited to 15 initially. And then early the very next morning the residents of Scotland voted 'No'...
GOLF WRISTWATCH OR WRISTWEAR?
First published in September 2014. At University, my house mate Byfe was the master at any game you could play with a cigarette in one hand and a pint in the other. At Darts he was a one hundred and eighty sort of guy. At Pool he would leave you...
WHEN IS A SIGNIFICANT BIRTHDAY SIGNIFICANT?
My Grandad always claimed that he was born on New Year’s Day 1894. We were never quite sure as records then were a bit unreliable. At the age of 14 he went off to the Army recruitment office, lied about his age and signed up, serving first in South Africa...
GOLF WATCH OR GOLF TIMEPIECE?
I remember when Trivial Pursuit was first launched and the whole nation became consumed overnight in quiz fever. We had many evenings where a group of us would gather at someone’s house for a TP night where the competitive spirit, fuelled by a few drinks, was especially fierce in the...
GOLF ROOTS: TO GET OR TO GIVE?
I wasn’t born into a golfing family, far from it. My early years were pretty tough and for my parents simply putting clothes on my back and food on the table was the focus for their earnings. The thoughts of any expense relating to the game of golf were far off...
GOLF OR LINKS GOLF?
My earliest recollection of The Open was the one held in 1973 at Troon in Scotland. I had just had my first putting experience in the local park at the bottom of my road and was about to progress to the pitch-and-putt in Graves Park in Sheffield. I was 12...