The Company

'And if you play golf, you're my friend' - Harvey Penick


Pronounced ‘eh-ti-kus’ and derived from 'etiquette-ous', meaning full of the qualities of good golfing etiquette. A watch microbrand based in the UK created exclusively for golfers.


Dear Friend,

Every week across the world millions of people play golf. Many of those will wear a GPS 'Golf Watch' whilst playing and then once the round has finished they will remove the 'Golf Watch' and put on a wristwatch. These watches evoke some other sport or pastime but rarely golf. I wanted to offer to all golfers the choice of a wristwatch they can wear everyday which conveys their passion for golf.

I’m experienced enough to know that I had to offer a range of desirable quality timepieces at a very competitive price backed by first class service. All of the design detail is meaningful to the dedicated golfer and consistent with the enduring traditions of horology.

By partnering with a UK based watch manufacturer and selling our watches online direct to golfers, cutting out the excessive costs and overheads of retail, I know you will be pleasantly surprised by the quality of the watch for the price you have paid. 

I look forward to welcoming you to the ETIQUS Club.  

Yours in golf,


We aim to operate and conduct our business direct with golfers in the same spirit that underpins the game – honesty, courtesy and integrity.

Our aims are best expressed as follows:

  • We source quality components and products from established watch industry experts made exclusively to our own distinctive British designs.
  • We showcase our timepieces exclusively on WWW.ETIQUS.CO.UK
  • We aim to provide a best practice online shopping experience allowing our customers to browse, explore and confidently select the desired timepiece.
  • We sell our timepieces online direct to golfers in order to offer the best price possible 
  • We aim to transact and ship orders quickly, efficiently and securely.
  • We offer a 14 day customer satisfaction period and all of our timepieces have a 2 year no quibble guarantee.
  • We aim to completely satisfy our customers and we measure their satisfaction levels to get feedback and ratings on their experience. You can read their feedback on the Reviews page.