ETIQUS has become one of the first members of the Alliance of British Watch and Clock makers who represent, champion and support watch makers in the British Isles. The Alliance has been founded by industry stalwarts Dr Roger W. Smith OBE (Chairman), a former apprentice to the great watchmaker George Daniels; retail entrepreneur Mike France and brand strategist Alistair Audsley.

The Alliance aims to become a powerful voice for the sector to encourage domestic and international growth for British Watchmakers, to develop a better manufacturing supply chain in Britain, encourage more talent into the sector and champion Britain as a great horological nation.

As a niche British watch brand established to offer golfers the first watch ever to be granted patents as a golf timepiece, ETIQUS is delighted  to be accepted as a member amongst such a distinguished group of British watch brands with such a proud heritage.

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