Gary's twelve year journey to the creation of ETIQUS started the day his children picked a watch for his birthday whilst on a family holiday in the golfing paradise of the Algarve. Later the same day, sat on a lounger soaking up the sun, Gary was mistakenly identified as a 'diver' by a couple of friends who passed by, simply by the watch he was wearing. Unbeknown to him, the quirky looking watch was actually one from a scuba range of diving watches. 'I'm not a diver I'm a golfer' he replied - and with those words the quest to invent the proper watch for a proper golfer began.
Gary wasn’t born into a ‘golfing family’ but was introduced to the game at the age of 12 by the generosity of the parents of one of his school friends. It has figured prominently in his life ever since. His wife also plays golf and they live in a house that backs onto a Cheshire golf course. He is an avid reader and follower of the game, has spent six years as an active golf committee member and is a competent player too.
Gary was taken to The Open in Troon in 1989 and fell in love with Links Golf. Since then he has played over 100 UK coastal courses including over 80 which are classed as ‘true links’. It has given him long lasting friendships, memories of some of the most beautiful places on our coast and a great understanding of the history of the game. His ambition is to play his 100th true links course at the last remaining Open venue he has yet to play – Muirfield.
A successful businessman, Gary led multi million pound businesses within the UK IT and Communications Sector with an empowered style that brought out the very best in people who worked with him. His corporate experience, business expertise and entrepreneurial flair gave him a solid foundation to launch his new venture. By offering his timepieces exclusively online direct to golfers Gary believes he is able to offer a quality timepiece backed by excellent service at a very competitive price.
The need to give something back to society, to leave a legacy to the game of golf and to promote the benefits of the sport to the next generation is a key part of his make up. As a result, charitable contribution is a core value of the ETIQUS brand and we have already raised over £25,000 for The Golf Foundation to help more kids to get into golf.
Gary is the Founder and Managing Director of ETIQUS Ltd; a dabbling saxophonist and amateur photographer; optimistic football season ticket holder; expert shirt ironer, beer and wine lover and a dedicated father to two daughters.
When he has time he likes to play golf.
We aim to operate and conduct our business direct with golfers in the same spirit that underpins the game – honesty, courtesy and integrity.